Meet Jeff Greene Request proposal! |
If you're looking for a dynamic, interactive seminar or breakout session on the latest marketing insights and techniques, Jeff Greene can customize a participatory session for your employees or association members. Whether you need training for 10 people or 100; whether your training budget is large, small (or really really tiny!) let Jeff Greene customize a seminar or workshop for you. Sample breakout sessions are below: Integrated Marketing (Revised For The Twenty-First Century)For audiences ready to go beyond the A-B-C's of branding, integrated media planning and measurement, this half-day or full-day breakout/workshop will help participants gain a hands-on understanding of how to adapt marketing plans to the changes in today's marketing landscape. After a comprehensive overview of integrated marketing techniques to date (fron consistent messaging to media planning), Jeff works closely with audiences to help them apply techniques from the front lines of Twenty-First Century Marketing. Perfect for answering questions such as: > How do we make our marketing budget work harder? > What marketing techniques are providing the highest returns? > Should our organization implement a podcast or blog? > What's the best way to target niche audiences such as Hispanics and Millenials? > How do we preserve brand identity when targeting many different audience segments? > What are the latest theories on how to successfully measure a campaign? Defining Your Difference What makes your organization so different? Why should I pick you? These are the questions constantly being asked by prospective consumers when evaluating vendors, service providers and manufacturers. Unfortunately, the majority of companies still can’t put their finger on the traits that make them unique. Yet consumers select companies that are different, not necessarily better! I. Introduction II. The Four Quadrants of Branding III. Mock Messaging Exercise A. Selecting Teams B. Outlining Strengths C. Outlining Weaknesses D. Team Presentations E. Narrowing Down F. The "Secret" Step To Innovative Branding IV. Synthesis and Conclusion |
CONTACT JEFF GREENE!
Reach Jeff immediately by calling 732.610.5012
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